Cookie Policy

EJ’s Pursuits Ltd
Unit 81 The Oaks, Invicta Way, Manston Business Park, Manston, Kent, CT12 5FS
Email: info@ejspursuits.co.uk • Tel: 01843 621357
ICO Registration Number: ZA749354

Last updated: [Add date]

1. Introduction

This Cookie Policy explains how EJ’s Pursuits Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website. Cookies help our website function properly, improve your experience and provide insights into how the website is used.

By continuing to browse our website, you agree to our use of cookies as outlined below unless you choose to disable them in your browser settings.

This policy should be read along with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They allow the website to recognise your device, remember your preferences and improve functionality.

Cookies cannot:

Install software
Access personal information on your device
Be used to identify you without your consent

Some cookies are essential for the website to work, while others help us improve performance or personalise content.

3. Types of Cookies We Use

We use four main categories of cookies:

A. Essential Cookies (Strictly Necessary)

These cookies are required for the website to operate. Without them, the site cannot function correctly.

Examples include:

Keeping items in your shopping basket
Remembering whether you are logged into your account
Security features (fraud prevention, session management)
Cookies that enable checkout and payment
Performance and caching required by the ecommerce platform

These cookies cannot be switched off and do not store personally identifiable information.

B. Functional Cookies

These cookies improve your experience by remembering preferences and enabling enhanced website features.

Examples include:

Remembering your language or region
Saving user preferences such as currency or layout
Remembering products you viewed or added to a wishlist
Supporting customer account features
Storing form entries to make browsing easier

Disabling these cookies may affect certain website functions, but the site will still work.

C. Analytics Cookies (Performance Cookies)

Analytics cookies help us understand how visitors use our website so we can improve performance, content and usability.

We use tools such as:

Google Analytics

Provides anonymous statistics such as:

How many visitors use our website
Which pages are visited most
Time spent on each page
How visitors reach our website

Matomo Analytics (if enabled)

Used to track browsing behaviour in an anonymised way.

Analytics cookies do not collect personally identifiable information.

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

D. Advertising & Social Media Cookies (Targeting Cookies)

These cookies may be set by us or by third-party partners to personalise advertising and measure campaign effectiveness.

They may:

Show ads relevant to your browsing behaviour
Limit how often you see an advert
Track engagement with advertising links
Identify visits from marketing emails
Enable features such as YouTube video playback or social sharing buttons

Examples include:

Facebook Pixel
Google Ads/DoubleClick cookies
YouTube cookies for embedded videos
ShareThis cookies for social sharing

These cookies may track your browsing across other websites but do not identify you directly.

You can disable these cookies in your browser or by declining non-essential cookies through our cookie consent banner (if enabled).

4. Managing Cookies

Browser Controls

You can manage, block or delete cookies through your browser settings.
Most browsers allow you to:

Block all cookies
Block third-party cookies
Clear cookies on exit
Set exceptions for trusted websites

Please note:
If you disable essential cookies, some parts of the website may not function correctly.

For browser-specific guidance, visit:
https://www.aboutcookies.org/

5. Third-Party Cookies

Some cookies are set by external services such as:

Google
Facebook
YouTube
Payment gateways
Marketing or analytics platforms

We do not control these cookies.
You should review their privacy and cookie policies for further details.

6. Changes to This Policy

We may update this Cookie Policy to reflect changes in law, technology or our website functionality.
Any updates will be posted on this page with a new “Last Updated” date.

7. Contact Us

For any questions about this Cookie Policy or our data protection practices, contact:

📧 info@ejspursuits.co.uk
📞 01843 621357
📮 EJ’s Pursuits Ltd, Unit 81 The Oaks, Invicta Way, Manston Business Park, Manston, Kent, CT12 5FS