Privacy Policy
EJ’s Pursuits Ltd
Unit 81 The Oaks, Invicta Way,
Manston Business Park, Manston,
Kent, CT12 5FS
Email: info@ejspursuits.co.uk
Tel: 01843 621357
Last updated: December 2025
1. About This Policy
EJ’s Pursuits Ltd (“we”, “us”, “our”) is committed to safeguarding your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or interact with us in any way.
ICO Registration
EJ’s Pursuits Ltd is registered with the Information Commissioner’s Office (ICO) as required under data protection law.
Our ICO Registration Number is: ZA749354
2. Information We Collect
2.1 Information you provide directly
Including but not limited to:
Your name, address, phone number, and email address
Order and account information
Enquiry or communication details
Information submitted via forms on our website
Payment information (processed securely by external payment providers – we do not store card details)
2.2 Information collected automatically
When you browse our website, we may collect:
IP address and device data
Browser type and operating system
Pages visited, time spent on site, and navigation patterns
Cookies and similar technologies (see Section 8)
2.3 Information from communications
If you contact us via email, phone, post, or through the website, we may keep a record of that communication for reference, training, and service improvement.
3. Legal Basis for Processing
Under UK GDPR, we must identify a lawful basis for using your data. We rely on:
Contract – to fulfil orders or provide services
Legal obligation – tax, auditing, fraud prevention
Legitimate interests – service improvement, security, analytics
Consent – marketing communications and non-essential cookies
Where we rely on consent, you may withdraw it at any time.
4. How We Use Your Information
We use your data for purposes including:
Processing orders and providing products/services
Responding to enquiries and customer support
Improving website performance and user experience
Sending updates or marketing emails (only with your consent)
Compliance with legal obligations
Internal administration and record-keeping
We do not sell your personal data, and we do not share it with third parties for their marketing purposes.
5. Data Sharing
Your information may be shared with trusted third parties only when necessary, such as:
Payment processors
Delivery and courier services
IT and website hosting providers
Marketing or email service platforms (for subscribers only)
Regulatory bodies (e.g., HMRC)
Law enforcement if legally required
All third parties must comply with UK GDPR and are prohibited from using your data for their own purposes.
6. Data Retention
We keep personal data only as long as necessary, including:
Order and financial records: 6 years (legal requirement)
Marketing data: until you unsubscribe
Website analytics: as per cookie expiry settings
Enquiry records: typically 12–24 months
After this period, data is securely deleted or anonymised.
7. Your Rights (UK GDPR)
You have the legal right to:
Access your data
Correct inaccurate information
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Data portability
Withdraw consent at any time
To exercise your rights, please contact:
📧 info@ejspursuits.co.uk
📮 EJ’s Pursuits Ltd, Unit 81 The Oaks, Invicta Way, Manston Business Park, Manston, Kent, CT12 5FS
We will respond within 30 days, in accordance with UK GDPR.
If you believe your rights have been breached, you may complain to the ICO:
https://ico.org.uk/global/contact-us/
8. Cookies
We use cookies to improve your browsing experience, understand website performance, and personalise content.
8.1 Types of cookies used
Essential Cookies
Required for the website to function, such as:
Shopping basket functionality
Account login features
Analytical Cookies
Used to understand how users interact with our website.
We use Google Analytics, which collects anonymised usage data.
Opt-out: https://tools.google.com/dlpage/gaoptout
Functional Cookies
Enhance usability, such as:
Saving preferences
Remembering returning visitors
Online Behavioural Advertising Cookies
May tailor advertising content based on anonymous browsing data.
We do not obtain identifiable personal information from these cookies.
9. Managing Cookies
You can refuse or delete cookies via your browser settings. Please note that disabling essential cookies may impact website functionality.
Most browsers allow:
Blocking all cookies
Blocking third-party cookies
Clearing existing cookies
Setting cookie exceptions
For detailed browser-specific instructions, please consult your browser’s help pages.
10. Email Marketing
Marketing emails are only sent with your explicit consent.
Tracking may be used to monitor:
Email open rates
Link clicks
Technical issues
You can unsubscribe at any time using the link provided in each email.
11. Security Measures
We implement appropriate technical and organisational measures to protect your personal information, including:
Secure servers
Encryption where appropriate
Access controls
Staff training
Regular policy reviews
While no system is 100% secure, we follow industry best practices to minimise risks.
12. Changes to This Privacy Policy
We may update this policy periodically to reflect changes in law or our practices.
The updated version will always be available on this page with a revised "Last Updated" date.
13. Contact Us
If you have questions about this policy or your data rights, contact us:
📞 01843 621357
📮 EJ’s Pursuits Ltd, Unit 81 The Oaks, Invicta Way, Manston Business Park, Manston, Kent, CT12 5FS